Microgreens with Curtis Stone

A 5-Week Self-Study Course teaching you everything you need to know to grow and sell $500 worth of microgreens per week to your local farmer's markets, restaurants, and grocery stores.

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LEARN HOW TO:

Grow Your Crops

No experience needed. 
We teach you everything you need to know to go from not knowing what a microgreen is to producing over 50 pounds of microgreens per week.

Get Your Customers

Follow our simple, effective system to get new customers, build relationships, and cultivate your tribe of loyal customers.

Build Your Farm

We will teach you how to track every dollar in and out of your farm and ensure you stay on the track to success.

WHY MICROGREENS?

Microgreens are great for new and established farmers alike because they are:

Highly Profitable - One of the most profitable crops you can grow, often selling for more than $50 per pound.

Easy to Grow - You don't need to be a horticultural expert to learn the art of growing microgreens.

Quick Yields - No need to wait a season to harvest and sell your crops. Microgreens allow you to get a harvest within weeks and focus on the task of selling your crops.

Easy Product to Add to Your Farm - They are perfect as a standalone business or addition to any small farm.

How Much Can You Expect To Earn?

 

Of course it depends on your market, but we can make some broad assumptions and get a ballpark figure.

 

Step 1 - Let's assume you will be serving two types of customers:

  1. Farmer's Markets
  2. Restaurants

(You can serve groceries and distributors later on, but farmer's markets and restaurants are great customers to start with)

 

Step 2 - Let's put a simple value on each customer.

  1. Farmer's Markets - $400/week 
  2. Restaurants - $75/week

 

Step 3 - Now, figure out how many of each "customer" you can serve by looking at two different scenarios:

 

Scenario #1 - One Farmer's Market and One Restaurant

Farmer's Market Revenue: 1x $400 = $400

Restaurant Revenue: 1 x $75 = $75

Total - $475 earned per week

 

Scenario #2 - One Farmer's Market and 10 restaurants

Farmer's Market Revenue: 1 x $400 = $400

Restaurant Revenue: 10 x $75 = $750

Total - $1,150 earned per week

 

Here you can see two different scenarios of what you could earn. The important thing for you to think about is how much you want to earn and work backwards from there using this logic.

How Much Does it Cost to Get Started?

Now that we have a rough sense of earning potential, here is a quick breakdown of the costs to get a simple microgreens operation up and running.

  • Growing Trays 100 @ $2.00 each - $200
  • Seeds - $400
  • Fluorescent Grow Lights (8 @ $20 each - $160
  • Growing Rack - $100
  • Soil - $50
  • Farmer's Market Display - $100
  • Insurance - $300

 

Total "Basic Operation" Startup Cost - $1,300~

What is the Hardest Part about Getting Started?

As with most businesses, no individual task too terribly challenging.

There is, of course, a bit of skill involved with growing the microgreens, but more than anything, the sheer magnitude of tasks needing to be done, and done in the right order, can be overwhelming

Questions like:

  • What is the right soil?
  • Where do I find flats to plant in?
  • How do I get chefs as customers?
  • How do I create an invoice?
  • What insurance do I need for my farm?
  • What varieties should I grow?
  • And on, and on.

All the details can be overwhelming which is why we have taken a step by step approach to cover all of the nitty gritty details you need to know. 

Take a Tour of the Course

 

Course Outline

We have designed the course to take you through our step by step process to get started in the most efficient path possible.

MODULE 1 | CREATE YOUR VISION

Quick Start Guide
The Sample Model
Set Your Goals

MODULE 2 | KNOW YOUR CROPS

Sunflower Shoots
Pea Shoots
Radish
Wheatgrass
Buckwheat
Broccoli
Rainbow Mix

MODULE 3 | KNOW YOUR CUSTOMERS

Farmer's Markets
Restaurants
Grocers
Distributors

MODULE 4 | INFRASTRUCTURE

Infrastructure
Tools
Consumables

MODULE 5 | GROW YOUR CROPS

Sterilizing Seeds
Soaking Seeds
Filling Flats w/ Soil
Watering Flats
Planting Flats
Stacking Flats for Germination
Unstacking after Germination
Overhead vs. Bottom Watering
Vegetative Growth

MODULE 6 | HARVEST & PACKAGE YOUR CROPS

Harvesting Trays
Wash Spin Dry
Creating Mixes
Weighing & Packaging
Cold Storage Systems
Invoicing

MODULE 7 | SELL YOUR CROPS

How to Sell to Grocery Stores
How to Sell to Distributors
How to Sell to Restaurants
How to Sell to Farmer's Market Customers

MODULE 8 | MANAGE YOUR MONEY

Bookkeeping 
Key Metrics
Startup Expenses
Operational Costs

MODULE 9 | FINALIZE YOUR PLAN

Sales Plan
Production Plan
Quantities

MODULE 10 | START YOUR FARM

Register Your Business
Insurance
County Compliance
Taxes
Organic Certification

Your Instructor, Curtis Stone

Curtis is a farmer, author, speaker and consultant. His area of expertise is in quick growing, high value annual vegetables for direct consumer market streams. His book, The Urban Farmer demonstrates organic intensive techniques with a focus on business and systems to streamline labour and production. He offers a new way to think about farming. One where quality of life and profitability coexist. 

What's Included in the Course:

Ten Modules of Self Study Curriculum

We have broken up all of the work into 10 Modules so that you can focus on one set of tasks at a time.

Each module contains multiple units. Each unit with its own lecture. 

At the end of each module you will be tasked with actions to take to help you design and build your farm.

 

Lifetime Access

You have access to all 10 modules forever. You will have this course as a reference as your farm grows throughout the years.

30 Day No Questions Asked Money Back Guarantee

We want to help you to successfully start your microgreens farm. Plain and simple. This course is our method to help you do that. If, for any reason at all, you decide this course is not a fit for your we will refund your money, no questions asked.

This Course is For You If:

  • You want to start a standalone microgreens business
  • You don't have any experience growing anything and wants to get experience, growing and selling vegetable crops.
  • You have an existing farm and want to add products to their offerings.

This is Course is Not a Fit for You If:

  • If you can't commit the time and energy needed to start a business.
  • If you are already growing and selling $1000 or more of microgreens per week, this course is not a fit for you. 

Note: If you are looking to grow your microgreens business beyond $1,000 per week, we offer one on one consulting and would love to help you expand your operation to the next level.

Frequently Asked Questions

Q: If I want to enroll in the intensive program after completing in the self study program, can I do that?

A: Absolutely. We have created the self study options because we know it can be easier to go through a course at your own pace.  But, we know lots of people benefit from the 5 week intensive, so we allow you to put the money you have spent on the self study program towards tuition of the 5 week intensive.

Q: When does the course start?

A: You can enroll any time and the ten weeks of instruction will begin when you enroll.

ENROLL NOW - $797

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